论文部分内容阅读
关注理由 要问2001年医药零售连锁动作最大的是谁,那非上海华氏大药房莫属。在近一年的时间里,上海华氏大药房依托强大的经济实力和品牌优势,全面出击,加大全国连锁步伐与资本经营力度,组建了黄山华氏有限公司、贵州华氏大药房延安有限公司等。 自1998年公司成立以来,华氏在立足上海的同时,通过控股,加盟,参股等形式积极地对外寻求合作,取得了巨大成功,其外地的合作门店达到了近千家。大规模对外扩张给华氏的发展注人了强劲的动力,到2001年底,上海华民拥有门网点171家,销售额达到3.8亿元,在上海医药市场增幅下降11％的情况下,同比增长26％,总体增长40％。
Concerned about the reasons to ask in 2001 the largest retail chain movements who is that non-Shanghai Fah’s large pharmacy is none other than. In the past year, Shanghai Fahrenheit pharmacy relied on its strong economic strength and brand advantages to launch a full-scale attack and increase the pace of national chain operations and capital management. Huangshan Fahrenheit Co., Ltd. and Guizhou Fahrenheit pharmacy Yan’an Co., Ltd. were established. Since its establishment in 1998, Fahrenheit has actively pursued cooperation with foreign companies through controlling, joining, and participating in the form of shares in Shanghai. It has achieved great success, and its foreign partner stores have reached nearly 1,000. The large-scale foreign expansion has given a strong impetus to the development of Fahrenheit. By the end of 2001, Shanghai Huamin had 171 outlets and sales amounted to 380 million yuan, a year-on-year increase of 26% in the case of an increase of 11% in the Shanghai pharmaceutical market. %, an overall increase of 40%.