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随着图书馆讲座的蓬勃发展,公共图书馆的讲座品牌战略对提高公共品牌构筑的竞争力至关重要。文章以绍兴图书馆的实践为例,阐释了讲座的品牌构筑方法。
With the rapid development of library lectures, public library lectures on brand strategies are crucial to enhancing the competitiveness of public brands. The article takes the practice of Shaoxing Library as an example to explain the brand building method of lectures.