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动漫产业作为文化产业的后起之秀,正在全球化的经济中扮演着越来越重要的角色。本文从多个视角客观分析中国动漫产业现状,综合分析产生这种现象的原因,通过借鉴国外动漫产业发展的成功经验,从产品角度提出新的思路和切入点,对产业化运营提出新的解决办法,提出我国动漫产业发展的建议。
As a rising star in the cultural industry, the animation industry is playing an increasingly important role in the global economy. This article objectively analyzes the status quo of China’s animation industry from multiple perspectives and analyzes the causes of this phenomenon comprehensively. By referring to the successful experience of foreign animation industry development, this article proposes new ideas and breakthrough points from the perspective of products and puts forward a new solution to the industrialization operation Approach, put forward the development of China’s animation industry proposals.