天然和有机化妆品成为流行新趋势

• 作 者: 广丰 李宏
• 出 处: 中国化妆品(行业)
• 发表日期: 2007年07期
• 关键词: 化妆品 有机食品 天然 保健食品 有机原料 有机产品 美容化妆品 全部 抗衰老 尼伯

有机食品行业的发展方兴未艾。目前,为了满足消费者的需求,各主要零售商正致力于将店内零售的食品全部替换为有机来源的食品。但是,在化妆品和盥洗品行业内,天然化妆品和有机化妆品的市场仍很小,而且大都在非主流渠道如保健食品商店内出售,且品牌大多不为人知。如果根据有机食品行业的发展判断,主流美容品牌可能会遭受很大冲击,因为消费者需求天然和有机化妆品,替代了她们经常使用的那些品牌。

The development of organic food industry is in the ascendant. At present, in order to meet the needs of consumers, major retailers are devoting themselves to replacing all the in-store foods with those of organic origin. However, in the cosmetics and toiletries industry, the markets for natural cosmetics and organic cosmetics are still small and mostly sold in non-mainstream channels such as health food stores, with mostly unknown brands. If judged by the organic food industry’s evolution, mainstream beauty brands can suffer as consumers demand natural and organic cosmetics instead of the brands they often use.