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研究市场经济对企业文化建设的影响,已经成为提高人保企业管理层次面临的重大课题.长期以来,由于我们排斥竞争性的市场经济,没有形成严格意义上的企业文化,一说到企业文化,人们往往容易简单地理解为企业的文化,如唱歌、跳舞等文化活动.这样理解太片面、太表面,甚至是误会.本文旨在通过对市场经济与企业文化建设几个关系的分析,探讨人保公司企业文化建设的发展途径.优胜劣汰与文化增值市场经济的一个重要机制就是优胜劣汰,凡适应客户需要质高价廉的产品(服务)就占有市场,而质次价高的产品(服务),则被市场所淘汰.但是,随着人们消费心理中文化因素的比重增大,优胜劣汰市场
Studying the influence of market economy on the construction of enterprise culture has become a major issue for improving the management level of PICC.For a long time, because we have excluded the competitive market economy and did not form a strictly corporate culture, when it comes to corporate culture, people Often easy to understand as a corporate culture, such as singing and dancing and other cultural activities.This understanding is too one-sided, too superficial, or even misunderstanding.This paper aims to market economy and corporate culture construction of several relationships analysis of the People’s Insurance Company The development of enterprise culture approach.Survival of the fittest and cultural value-added market economy is an important mechanism of survival of the fittest, where to meet the needs of customers high quality and low price products (services) to occupy the market, and the quality of the product (service), was The market eliminated.However, with the increase in the proportion of people’s psychological factors in consumer psychology, the survival of the fittest market