论文部分内容阅读
在激烈的报业竞争中,如何有效运用激励机制激发员工的内驱力,使员工树立主人翁意识,增强对办报宗旨的认同感,培养忠诚度和责任感,是报业科学管理的一个重要方面,也是行之有效的办法。笔者从《温州都市报》运用激励机制的具体实践,谈一些思路和体会。 一、激励机制运用于分配制度改革,给报社发展注入生机和活力 纵观《温州都市报》的发展,在其改革的轨迹中,激励机制的运用起到了很大的作用。以《温州都市报》发展前期为例,可以分两个阶段来看。 第一阶段:引入奖金分配竞争机制。《温州都市报》(前身是《温州侨乡报》)创办初期,由
In the fierce newspaper competition, how to effectively use the incentive mechanism to motivate the internal driving force of employees, so that employees establish a sense of ownership, enhance the sense of identity of the purpose of the newspaper, foster loyalty and responsibility, is an important aspect of the scientific management of the newspaper , Is also an effective way. The author from the “Wenzhou Metropolis Daily” the use of incentive mechanism of the specific practice, talk about some ideas and experience. I. Incentives Applying to the Reform of the Distribution System and Bringing the Vitality and Vitality to the Development of the Newspaper Throughout the development of Wenzhou Metropolis Daily, the use of incentive mechanisms has played a significant role in the trajectory of its reform. Taking “Wenzhou Metropolis Daily” as an example, it can be divided into two stages. The first stage: the introduction of bonus distribution competition mechanism. “Wenzhou Metropolis Daily” (formerly known as “Wenzhou Overseas Chinese Newspaper”) was founded early by