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2005年,北京人民广播电台广告营业额达到4.6亿,其十几年来在机制改革、体制创新方面体现出的可贵探索精神也给全国广播业的发展和管理提供了不少借鉴。近日,本刊就北京人民广播电台在涉足新媒体方面的探索专访了总编辑陆莹。跨媒体发展是潮流和趋势中国记者:近来,由于受到新媒体冲击及自身盈利模式的局限,报业经营状况有整体下降趋势。那么,新媒体对广播业是否也带来了类似威胁?北京人民广播电台有何应对之策?
In 2005, the revenue of Beijing People’s Broadcasting Station reached 460 million. Its delightful exploration in the mechanism reform and system innovation over the past decade has also provided a lot of reference to the development and management of the national broadcasting industry. Recently, this magazine interviewed Chief Editor Lu Ying on the exploration of Beijing People’s Broadcasting Station in getting involved in new media. Cross-media development is the trend and trend Chinese journalists: Recently, due to the impact of new media and self-profit model, the operating conditions of the newspaper industry have been on an overall downward trend. So, the new media has also brought a similar threat to the broadcasting industry? Beijing People’s Broadcasting Station What is the response?