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戛纳一直被视作是广告创意界的奥斯卡,是整个行业的风向标。而每个类别的全场大奖,更是以它们卓越的创意、与技术的融合以及对行业的贡献,代表了每个类别的趋势,甚至从某种意义上,会定义一种类别。在今年的戛纳国际广告节上,共颁出24个类别的奖项,其中一些近几年新增的类别,代表了整个行业未来的趋势。从今年戛纳的获奖作品来看,好的作品,已经不只是停留在满足一个类别的要
Cannes has always been regarded as the creative industry Oscars, is the benchmark for the entire industry. And each category’s grand prix, even based on their outstanding ideas, their integration with technology and their contribution to the industry, represents a trend for each category and, in a sense, defines a category. In this year’s Cannes International Advertising Festival, a total of 24 awards were presented, some of which have been added in recent years and represent the future of the industry. Judging from the winning entries of this year’s Cannes, good works have moved beyond just satisfying one category