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如今,MPV市场已成为中国车市最活跃的细分市场之一。2011年,MPV市场同比增长速度高达11.74%,是整体乘用车市场增速的2倍多。越来越多的汽车厂家将目光转到MPV领域,市场上MPV新品层出不穷,MPV市场也逐渐形成泾渭分明的格局:要么主攻公商务市场,要么主攻家用市场。然而,这些MPV大军是否都能够体现MPV的真正价值?这是一个问题。国内MPV格局:缺乏具备MPV真正价值的产品暂且让我们回顾一下MPV的“发迹史”:MPV起源于欧洲,原是MiniPassengerVan的缩写,本意小型乘用厢型车,后来逐渐演变成Multi-PurposeVehicle,强调多功能性,集轿车、旅行和商务用途于一身,为乘客提供更大空间的同时,还具有轿车般的安静、
Today, the MPV market has become one of the most active segments in China’s auto market. In 2011, the MPV market grew 11.74% YoY, representing more than double the growth of the overall passenger car market. More and more car manufacturers will turn their attention to the field of MPV. MPV new products on the market will emerge one after another, and the MPV market is gradually forming a distinct pattern: either the main business market or the main home market. However, these MPV forces are able to reflect the true value of MPV? This is a problem. Domestic MPV pattern: the lack of products with the true value of MPV For the time being let us review the MPV’s “fortune-telling history”: MPV originated in Europe, the original MiniPassengerVan acronym intended small passenger van, and later gradually evolved into Multi- The PurposeVehicle, which emphasizes versatility, combines sedans, travel and business functions to provide greater space for passengers while offering a sedan-like quiet,