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CMO应该关注市场营销投资的回报,考虑最后是不是能够促进业务的增长,这是一个全新的思维的模式。Amy Barzdukas被Polycom任命为全球执行副总裁兼首席营销官,这位2015年加入Ploycom公司的营销专家,拥有超过20年的IT行业市场营销工作经验。在加入Polycom前,她曾在惠普担任Business Personal Systems集团全球营销副总裁一职,并在微软任职长达16年。Amy认为Polycom吸引自己的重要原因是,这家公司和微软、惠普一样都是大型公司,Polycom致力于为企业级用户提供通讯技术,其
CMO should pay attention to the return on marketing investment, consider whether the final is to promote business growth, which is a brand new mode of thinking. Amy Barzdukas Names Polycom Global Executive Vice President and Chief Marketing Officer, Ploycom’s marketing expert who joined Ploycom in 2015 and has more than 20 years of IT industry marketing experience. Before joining Polycom, she served as Vice President of Global Marketing for Business Personal Systems Group at Hewlett-Packard and spent 16 years at Microsoft. Amy think Polycom to attract their own important reason is that the company and Microsoft, Hewlett-Packard is a large company, Polycom is committed to providing enterprise-class users of communication technology, its