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随着信息化、网络化的不断发展,我国媒体面临着越来越激烈的竞争环境。对于传统媒体而言,其首发与独家两大优势正随着互联网时代的深入逐渐衰弱。传统媒体要想在竞争中不被淘汰,必须认清自身缺陷,发扬在“慢报道”方面的优势。本文基于传统媒体的特点,阐述了传统媒体在互联网时代下竞争的几个错误观念,并基于这些观念分析了慢报道需要注意的事项,旨在帮助传统媒体提升竞争力。
With the continuous development of information and network, our country’s media is facing more and more intense competition environment. For traditional media, the two major advantages of starting and exclusive are declining with the deepening of the Internet era. In order to prevent the traditional media from being eliminated in the competition, it is necessary to recognize its own shortcomings and promote its advantages in “slow coverage.” Based on the characteristics of traditional media, this article elaborates several misconceptions about traditional media under the Internet age. Based on these concepts, this article analyzes the issues that need to be paid attention to in slow media coverage to help traditional media enhance their competitiveness.