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从视觉传达艺术是兴起于19世纪中叶的欧美的印刷美术设计的扩展与延伸。随着科技的日新月异,以电波和网络为媒体的各种技术飞速发展,给人们带来了革命性的视觉体验。在当今瞬息万变的信息社会中,这些传媒的影响越来越重要。本文从视觉传达艺术的起源,媒体支持技术入手,阐述自上世纪20年代至今视觉传达艺术的各种流派及特点,并作必要的辨析,为当代设计人员的工作提供一定的资料参考。
To convey art from the visual perspective is the expansion and extension of the printed art design in Europe and the United States, which rose in the middle of the 19th century. With the ever-changing technology, the rapid development of various technologies using radio waves and networks as media has brought a revolutionary visual experience to people. In today’s rapidly changing information society, the influence of these media is increasingly important. This article starts from the origin of visual communication art and the media support technology. It expounds various genres and characteristics of visual communication art from the 1920s to the present and makes necessary discrimination and reference for the work of contemporary designers.