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商业形态总是在适应社会经济发展带来的挑战中不断发展的。农业时代的杂货店和货郎,在工业时代被百货购物中心所取代,著名经济学家奈斯比特预言,特许经营将取代百货购物中心,成为21世纪的主导商业模式,并被称之为第三次商业革命。特许经营的兴起,受到世界各国的重视,新加坡甚至将它作为一项国策推行。 特许经营是一种知识化、现代化的商业模式,发展特许经营,是刺激消费、扩大内需、扩展海外市场,促进我国国民经济良性循环的一项战略举措。
Business patterns are constantly evolving to meet the challenges posed by socio-economic development. Grocery stores and traders in the agricultural age were replaced by department store shopping centers in the industrial age. The famous economist Naisbitt predicted that the concession will replace the department store and become the dominant business model in the 21st century and is called the third Business revolution. The rise of franchising has drawn the attention of all countries in the world and Singapore even promoted it as a national policy. Franchising is a knowledgeable and modern business model. Developing franchising is a strategic measure to stimulate consumption, expand domestic demand, expand overseas markets and promote the virtuous circle of our national economy.