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本文基于2005-2014年中国与33个主要国家(地区)核心文化产品出口的面板数据,采用扩展后的静、动态引力模型,从总类和分类两个层次探究中国核心文化产品出口的影响因素,并重点关注消费成瘾和文化折扣。实证分析结果表明,文化折扣会阻碍中国核心文化产品的出口,但其影响因产品类别而异;文化产品的消费成瘾对总类核心文化产品,尤其音像和交互媒体类产品的出口具有持久的促进作用,甚至抵消了文化折扣所导致的贸易阻碍作用。我们应有步骤地推进文化传播,弱化文化折扣效应,并对不同文化产品出口进行分类政策指导,以促进中国核心文化产品出口的可持续增长。
Based on the panel data of core cultural products exports from China and 33 major countries and regions from 2005 to 2014, the paper uses the extended static and dynamic gravitation models to explore the influencing factors of China’s core cultural product exports from the general and the disaggregation levels , With a focus on consumer addiction and cultural discounts. The results of empirical analysis show that cultural discounts will hinder the export of China’s core cultural products, but their impact varies according to product categories. Consumer addiction to cultural products has a lasting effect on the export of general core cultural products, especially audiovisual and interactive media products Promote and even offset the trade obstruction caused by cultural discounts. We should step by step promote cultural transmission, weaken the cultural discounting effect and guide the classification of exports of different cultural products so as to promote the sustainable growth of China’s core cultural products exports.