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目前,我国国内各大报社竞争激烈,为抢占学术、经济、政治等领域的宣传位置,报社编辑们使出了浑身解数,希望能够在竞争中占据优势。由此可见,报社的经营环境已与早前大不相同,其所面对的新闻行业、产品变得多元丰富,服务的读者阅读要求越来越高,与同行竞争相比,报社新闻产品的价值取向的本质性变化对报社来讲更为致命。基于此,本文将结合新闻媒体行业、产品结构变化情况,深度解析报社编辑观念适时转变的重要性。
At present, the major newspapers in China are fiercely competitive. To seize the propaganda position in academic, economic and political fields, the newspaper editors have done all they can to make every effort to gain the upper hand in the competition. This shows that the newspaper business environment has been quite different from the earlier, the face of the news industry, the product has become rich and diverse, more and more readers read services requirements, compared with peer competition, newspaper news products The essential change of value orientation is even more deadly to the newspaper. Based on this, this article will combine the news media industry, product mix changes, in-depth analysis of newspaper editors the importance of timely change.