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电视、摄像以及互联网这些最新的电子媒体在大众影像传播媒介中所占的比例正在飞速增长。可是如果说,电子化和数字化影像已经代替了传统印刷出版物中的照片与插图,这种说法恐怕有失偏颇。目前。报摊上出售的众多报纸杂志还都刊载着大量的照片,而且与电子媒体一样,这些报刊仍然是极其活跃的广告媒体。这也正是如今许多摄影师都在着力拍摄各式各类广告照片的原因所在。弗兰克·瓦滕贝格也是这些摄影师之一。这位自学成材的摄影师10年前在汉堡和纽约相继开办了他自己的摄影室·投入大量精力于广告照片的拍摄
The share of the latest electronic media, including television, video and the Internet, is growing rapidly in mass media. However, if the electronic and digital imaging has replaced the traditional printed publications in the photos and illustrations, I am afraid this argument is biased. Currently. Numerous newspapers and magazines sold on newsstands also carry a large number of photographs, and like the electronic media, these newspapers are still extremely active advertising media. This is why many photographers are now focusing on shooting all kinds of advertising photos. Frank Wattenberg is also one of these photographers. The self-taught photographer started his own studio in Hamburg and New York 10 years ago, putting a lot of energy into the shooting of ad photos