论文部分内容阅读
品牌是企业的重要资产,是企业在市场竞争中无形要素中最核心的要素,是培育企业核心竞争力的重要支撑,对消费者而言是质量和价值的象征。本文阐述了当前中国食品消费的新特点、食品企业品牌管理的意义,针对中国食品企业品牌管理存在的问题,提出了品牌提升的几点对策,试图为增强食品企业竞争力提供借鉴。
Brand is an important asset of an enterprise. It is the core element of an enterprise’s intangible elements in market competition. It is an important support for nurturing an enterprise’s core competitiveness and a symbol of quality and value for consumers. This article expounds the new characteristics of Chinese food consumption and the significance of brand management in food enterprises. In view of the existing problems in brand management of Chinese food enterprises, this paper puts forward some countermeasures for brand promotion, trying to provide references for enhancing the competitiveness of food enterprises.