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艾丰:现在我们常言“两种转变”--经济体制转变和增长方式转变。其实实现这两个转变的关键,又在第三种转变,那就是观念的转变。我所言的观念是指:市场观念、资本观念、品牌观念与学习观念。我想观念与转变,并不在于它提供了什么现成的企业管理的经验与方法,我也没有把这些观念写成企业管理教科书的意图。此次和现代企业教育杂志社所作的这个专题的重点,我看就在于企业相关的若干观念问题,或者言是若干观念转变的问题。于是专题的针对性、现实性应运而生。
Ai Feng: Now we often say “two kinds of changes ” --- economic system changes and growth patterns. In fact, the key to achieving these two transformations is the third transformation, which is the change of ideas. The concepts I speak of refer to: market concepts, capital concepts, brand concepts, and learning concepts. I don’t think that the concept and transformation is not because it provides the ready experience and methods of enterprise management. I haven’t written these ideas into the intention of enterprise management textbooks. The focus of this topic and that of the Modern Enterprise Education magazine is, I think, on a number of conceptual issues related to the company, or that it is a matter of changing concepts. Therefore, the pertinence and reality of the topic came into being.