论文部分内容阅读
“筷子兄弟”从2007年第一部作品在网络上问世,到2014年暑期推出大屏幕电影《老男孩之猛龙过江》,其发迹路线引入注目。“筷子兄弟”走多元化的创作组合模式,利用电影音乐完成口碑传播,定位为青春与怀旧的类型,并努力传播正能量,借力网络完成向大屏幕的转型,通过资本市场完成融资,寻求别样的营销途径等营销方式。这些对国产中小成本电影带来有益的启示。
“Chopsticks Brothers ” From the first work in 2007 to the Internet, the summer of 2014 to launch the big screen movie “The Raptors cross the river of the old boy,” its fortune attracted attention. “Chopsticks Brothers ” take a diversified creative combination mode, use film and music to complete word of mouth communication, locate the type of youth and nostalgia, and strive to disseminate positive energy, leveraging the network to complete the transition to the big screen, to complete the financing through the capital market , Seeking a different kind of marketing approach such as marketing. These small and medium cost domestic movies bring useful inspiration.