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登门坎效应。美国心理学家曾做过一个实验:派人访问一组家庭主妇,要求将一个小招牌挂在她们家的窗户上,她们愉快地同意了。不久,再次要求将一个大而不太美观的招牌放在庭院里,有超过半数的家庭主妇同意了。同时,又派人访问了另一组家庭主妇,直接提出将大而不太美观的招牌放在庭院里,结果只有不足20%的家庭主妇同意。前一组家庭主妇同意率之所以超过半数,是因为在
Door threshold effect. American psychologists have done an experiment: sending people to visit a group of housewives, asking for a small sign to hang on the windows of their home, and they happily agree. Soon after, it was once again asked to put a large, rather aesthetically pleasing sign in the courtyard, with more than half the housewives agreed. In the meantime, another group of housewives was dispatched to directly put large and not-so-beautiful signs in the courtyard, with the result that only less than 20% of housewives agreed. The reason why the former group of housewives agree more than half is because