军事外宣跨文化传播策略初探

• 作 者: 刘涵喆
• 机 构: 解放军南京政治学院新闻系,
• 出 处: 军事记者
• 发表日期: 2010年12期
• 关键词: 跨文化传播 对外宣传 军事文化 语言差异 传播学理论 文化多元性 传播力 传播格局 接受习惯 传播过程

军事对外宣传的中心问题是跨文化传播,而我军对外宣传跨文化传播的意识较弱、平台较少、人才较缺,需要采取切合中国实际的军事对外宣传跨文化传播的应对策略,以消解文化差异产生的误读,跨越语言差异产生的障碍,解决语境差异带来的问题,构建跨文化传播的共同空间。

The central issue of military propaganda is intercultural communication. However, our military’s awareness of intercultural communication is weaker, its platform is smaller and its personnel are scarce. We need to take a coping strategy that meets China’s actual military propaganda and cross-cultural communication so as to eliminate Misunderstandings caused by cultural differences, the barriers that result from language differences, the problems caused by the differences in context, and the common space for intercultural communication.