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目前,国际计算机市场上联合销售巳成一种大趋势,其中以操作系统平台与应用层软件的联合销售尤其引人注目.在中国,虽然有关人士作过多次呼吁希望中国的软件制造厂家走合作的道路,促进软件产业向大规模成熟化方向发展,但实际上大而全、小而专一的局面始终贯穿于中国的软件制造行业,由于资金的限制、产品体系的限制、市场影响力的限制等诸多原因,单独一家厂商在产品的推广中其竞争优势很难充分发挥出来.
At present, the co-sales in the international computer market have become a big trend, with the joint sales of operating system platform and application layer software being particularly noticeable.In China, although many people have made many appeals to China software manufacturers to take the cooperation Of the road to promote the software industry to large-scale maturity of the direction of development, but in fact large and small, but a single situation throughout the software manufacturing industry in China, due to funding constraints, product system constraints, market influence Restrictions and many other reasons, a single vendor in the promotion of their products is difficult to give full play to its competitive advantage.