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上海报业广告市场一直是全国报业关注的地区,它是长三角传媒经济的一个窗口。经过多年的发展,上海报业市场已经形成了一个较成熟的局面。一、2003年的上海报业2003年,上海广告收入为160亿左右,约为全国的15%,同比增长11%,其中报纸约占27%。据央视-索福瑞数据显示:电视广告份额已从74%降至2003年的62%。多事的2003年,上海同全国其他地区一样,接受了“非典”的严峻考验。据统计,当年上海报业的收入约32亿元,同比增幅在20%以上。在上海办的75种报纸中,综合类报纸22种,专业报53种,加上中央级和外省在上海办的地方报,总数不超过100家,占主要市场份额的竟不足10家,而且主要集中在解放日报报业集团和文汇新民联合报业集
Shanghai newspaper advertising market has been the focus of the national press area, it is the Yangtze River Delta media economy a window. After years of development, the Shanghai newspaper market has formed a more mature situation. I. Shanghai Newspaper Industry in 2003 In 2003, Shanghai’s advertising revenue was about 16 billion yuan, about 15% of the country’s total, up 11% over the same period of last year, of which newspapers accounted for about 27%. According to CCTV - Suo Furui data show: TV advertising share has dropped from 74% to 62% in 2003. In 2003, Shanghai, like other parts of the country, has undergone a severe test of “SARS.” According to statistics, the income of the newspaper industry in Shanghai was about 3.2 billion yuan, an increase of more than 20% over the same period of last year. Among the 75 newspapers run by Shanghai, there are 22 kinds of comprehensive newspapers and 53 kinds of professional newspapers. With the local newspapers run by the central government and other provinces in Shanghai no more than 100, accounting for less than 10 of the major market shares, and Mainly in the liberation of Daily Newspaper Group and Wenhui Xinmin joint press set