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一位著名的美国企业家说:“现代商战的胜利,不在于你占据多少个商场,而在于你占据多少个消费者的心,占据了消费者的心,你就拥有了一切。”此言细细品味,颇有道理。市场如战场,市场竞争犹如战场作战那样激烈无情。市场竞争,实质就是与同行争夺顾客。要争夺顾客,除了注意商品质量上乘、包装新颖、价格公道外,更重要的是,经营者在推销商品时,推销自己的形象;通过优质服务等途径,不断提高企业的信誉,树立企业的良好形象。从这个意义上真可以说,市场也是情场。谁
A famous American entrepreneur said: “The victory of modern commercial warfare is not how many shopping malls you occupy, but how many consumers you occupy and how you occupy the hearts of consumers. You have everything.” This statement is very reasonable and quite reasonable. Markets such as battlefields and market competition are as fierce as battlefield operations. The essence of market competition is to compete with customers for customers. In order to compete for customers, apart from paying attention to good product quality, novel packaging, and fair prices, it is even more important for operators to promote their own image when they sell their products. Through quality services, they will continue to improve their credibility and establish a good company. Image. In this sense, it can be said that the market is also a passion. Who