三星商用大屏坚持渠道细分实现共赢

• 出 处: 兵工自动化
• 发表日期: 2011年02期
• 关键词: 三星 领军品牌 高度同质化 产品流向 渠道合作伙伴 终端 商用市场 渠道伙伴 至关重要 领军

渠道,在一定程度上是企业制胜市场的关键,渠道是否合理和畅通至关重要,可以说是一个企业的命运所系。在产品、技术、价格等高度同质化的背景下,渠道建设及管理成为企业用力的关键点。没有渠道,就没有产品的销售和品牌的传递。作为大屏显示领域的领军品牌,三星商用大屏一直非常重视与渠道的合作,也深谙“渠道是产品流向终端的必经之路”的成功关键,所以,从三星商用大屏进入中国市场之初,就积极开展渠道建设,

Channels, to some extent, the key to winning the market business, the channel is reasonable and unimpeded is crucial, can be said that the fate of an enterprise. In the context of a high degree of homogeneity of products, technologies and prices, channel construction and management have become the key points for enterprises to exert their efforts. No channel, there is no product sales and brand transfer. As the leading brand in the field of large-screen display, Samsung’s commercial large screen has always attached great importance to the cooperation with the channel and understands the key to the success of “the channel is the only way for the product to flow to the terminal.” Therefore, The beginning of the Chinese market, it actively carry out the construction of channels,