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2015年10月,“2015上海广播节”成功举办,一系列精彩纷呈的活动凝聚在“声音”二字上。在“互联网+”时代,面对网络音频的冲击与挑战,传统广播处在关键选择的十字路口。广播人必须转变传统思维、树立新的理念,清醒地认识自己和竞争对手,在困顿中找到突围的通道,寻求可持续发展之路。传统广播要发挥在内容制作方面的优势,多出经典作品,为广播事业多“囤粮”。与此同时,主动牵手新媒体,共同走向融合。传统媒体与新媒体融合发展,将开启一个广播新媒体时代。
In 2015 October, “2015 Shanghai Radio Festival ” was successfully held, a series of brilliant activities in the “sound ” word on. In the “Internet + ” era, in the face of the impact of online audio and challenges, traditional broadcasting is at a crossroads of key choices. The broadcaster must change its traditional thinking, establish a new concept, clearly understand himself and its competitors, find a breakthrough in the straitjacket and seek for a path of sustainable development. Traditional broadcasting should give full play to its advantages in content production, include more classic works and provide more broadcasting services. At the same time, take the initiative to hand in the new media, common move toward integration. The integration and development of traditional media and new media will open an era of broadcasting new media.