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把每一支广告都当做一次电影艺术创作来对待,无限地接近中国最真实的一面,从小人物的视角来展示大中国的风采,用他们独特的幽默元素来传达对中国最本质文化的思考,是未来本土影视广告的发展之道。——项宏敏作为一名拍电影出身的影视广告导演,项宏敏习惯从电影的角度去思考广告,在他的理解里,“中国元素是一个很大的概念,中国文化中的所有因素都可以归结为中国元素”。而中国的乡村文化作为一种质朴真实到直指人心的力量,
Treating every advertisement as a film art creation, approaching the most authentic aspect of China infinitely, displaying the style of Greater China from the perspective of a small person, and using their unique elements of humor to convey their thoughts on the most essential culture in China, Is the future of local film and television advertising development. - Xiang Hongmin As a film and television director of film and television advertising, Hongmin used to think of the movie from the perspective of advertising, in his understanding, “Chinese element is a big concept, all elements of Chinese culture Can be attributed to Chinese elements ”. As a kind of simple and true rural Chinese culture directed at the power of the people,