企业市场调查中敏感性问题的处理

• 作 者: 涂光华 马岚
• 机 构: 湖南大学统计学系,湖南大学统计学系
• 出 处: 统计研究
• 发表日期: 2002年10期
• 关键词: 企业市场调查 敏感性问题 分层弱化模型

With the development of the information era, the enterprises are required to collect a vast amount of market data and enterprises’market research is a good way to obtain them.But no matter that market research,or enterprises’market research,even the research or sensitive questions,is the disadvantage in our country at present.The stratified|weakened model is designed to manage sensitive questions in our article,which is aimed at putting forward a new method to perfect our market researching system.

With the development of the information era, the enterprises are required to collect a vast amount of market data and enterprises’market research is a good way to obtain them.But no matter that market research, or enterprises’market research, even the research or sensitive questions, is the disadvantage in our country at present. stratified | weakened model is designed to manage sensitive questions in our article, which is aimed at putting forward a new method to perfect our market researching system.