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当下,广电等主流媒体的转型升级步伐和水平还不能很好地适应新形势、新趋势的要求,在新兴媒体领域的影响力、传播力还相对较弱,在国际传播格局中的话语权还不够强。本文从媒体深度融合、媒体联合、科技先导等方面论述了广电媒体如何创新突破,构建广电主流媒体舆论引领新格局。
At present, the pace and level of the transformation and upgrade of the mainstream media such as radio and television are still not well adapted to the requirements of the new situation and new trend, their influence in the emerging media field and the relatively weak communication power. In the context of international communication, Not strong enough This article discusses how innovative breakthroughs can be made in radio and television media from the aspects of deep media integration, media cohesion, and science and technology pioneering, and constructs a new pattern leading media and public opinion in radio and television.