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管理大师彼得·德鲁克在其所著《管理实务》一书中指出,企业经营之道有二:一是“市场活动”,二是“创新”。所谓“市场活动”就是“行销活动”,而“创新”代表着“新技术”或“新服务”,是企业在“质”上而非“量”上的改进。 发明“新技术”固然可喜,但技术并不等于产品,不一定代表消费者的需要,更不意味着产品对消费者的“价值”。产品如果单从“研发室内”,从“工程师心中”来预期产品的远景,而忽略或误测产品能否被消费者认同
The management guru Peter Drucker pointed out in his book “Management Practice” that there are two ways for companies to operate: one is “market activities” and the other is “innovation.” The so-called “market activities” is “marketing activities,” and “innovation” represents “new technologies” or “new services,” and is an improvement in “quality” rather than “quantity.” The invention of “new technology” is certainly welcome, but technology is not equal to the product, it does not necessarily represent the needs of the consumer, and it does not mean the “value” of the product to the consumer. Products from the “R&D room” and from the “engineer’s mind” to anticipate the prospects of the product, and ignore or misidentify whether the product can be recognized by consumers.