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链家与中国儿童失踪预警平台合作,从5月25日国际儿童失踪日这天开始,其全国6000家门店将作为中国失联儿童守护站,届时将推出统一的绿色守护标识以便辨别。对于链家的这次公益举措,虽有不少人质疑是在作秀,但从营销层面来看,此举对链家有着深刻的意义:房产中介行业具有高风险的特殊性,容易让消费者产生不安感,再加上链家此前数据造假、银监局罚单等负面消息,其品牌形象深受重挫。这次公益行动无疑能树立链家负责任的品牌形象,挽回行业信誉。同时,失联儿童对每个家庭带来的都是
Since the International Children’s Day of Missions on May 25, this chain of cooperation will work with China’s disappeared children early warning platform. Its 6000 stores nationwide will act as guardians of China’s lost children, and a unified green guardian logo will be introduced for identification. Although this chain of public service initiatives, although many people questioned the show, but from the marketing level, the move has a profound sense of the chain house: the real estate intermediary industry has the particularity of high risk, easy to make consumers uneasy Sense, coupled with the chain after the data fraud, banking bureau and other negative news ticket, its brand image has been greatly affected. The charity will undoubtedly establish a chain of responsible brand image, restore industry credibility. At the same time, children who are out of touch with each family are all brought