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让一个有跨国经验的法国导演给狼导戏,这种遐想本身就是营销力。2015年伊始,法国著名导演让·雅克·阿诺耗费七载心血拍摄的中国题材《狼图腾》一前一后进入两国院线上映。原著小说的畅销程度有效地保证了观影人数的稳定,与此同时,电影的双重国籍也让其在两国都受到政府基金的大力扶持,这使得《狼图腾》在国内上映后不到一周就达到6亿元的票房好成绩,而登上法国大银幕第一周累计观影人次就已将近45万。
Let a transnational experience of the French director to guide the wolf, this reverie itself is the marketing power. At the beginning of 2015, the famous Chinese director Jean Jacques Arnaud spent seven years of hard work shooting the Chinese theme “Wolf Totem” one after another into the cinemas released. The popularity of the original novel effectively guarantees the stability of the number of viewers. At the same time, the double nationality of the film has also given its strong support from the government funds in both countries, making the “Wolf Totem” less than a week after it was released domestically Reaching 600 million yuan at the box office good results, and board the first full-length French movie in the first week watched the total number of people has nearly 450,000.