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网络交易中合理定价是卖家维持交易、保持竞争力的技能和手段,由于买卖双方在重复交易过程前后存在诸多不易习得和获取的定价技巧等隐性因素,对卖家定价行为偏好有着潜在影响。本文通过构建买卖双方在网上交易中价格战略选择的模型,梳理卖方在隐性因素作用下定价的动态演化过程,并以实证方法对结论进行验证,在此基础上给出网络交易中在隐性因素影响下的定价建议。
Reasonable pricing in online transactions is a skill and means by which sellers maintain transactions and remain competitive. Potential influence on sellers’ pricing behavior preferences is due to recessive factors such as pricing skills that are hard to acquire and acquire before and after the buyers and sellers. In this paper, we build a model of price strategy choice between online and online buyers and sellers, sort out the dynamic evolution of the seller pricing under the influence of recessive factors, and verify the conclusion by empirical methods. Based on this, Pricing implications under the influence of factors.