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SWOT分析法是规划研究中的一种分析方法,它是对现状的优势、劣势、机遇和挑战的客观综合分析,进而得出优化的规划发展策略。本文以青韵观光农业为例,探讨了观光农业规划中SWOT分析法的应用,得出项目规划发展策略,并提出应用建议。青韵观光农业概述青韵观光农业位于重庆市铜梁县侣俸镇,园区占地面积7515亩,周边环境优美,园区内规划有高效蔬菜生产、水产养殖、观光游览、养老休闲、农事体验等专题区域。
SWOT analysis is a kind of analysis method in planning research. It is an objective and comprehensive analysis of the advantages, disadvantages, opportunities and challenges of the status quo, and then leads to the optimal planning and development strategy. Taking Qingyun sightseeing agriculture as an example, this paper discusses the application of SWOT analysis method in tourist agriculture planning, obtains the strategy of project planning and puts forward the application suggestion. Qingyun sightseeing agriculture Overview Qingyun sightseeing agriculture is located in Tongliang County, Chongqing City, the town of pension, the park covers an area of 7515 acres, surrounded by beautiful environment, the park planning efficient vegetable production, aquaculture, sightseeing, retirement leisure, agricultural experience Thematic areas.