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2003年,对于中央电视台和中国电视界来说,都是非同寻常的一年。新一轮的经济增长启动在即,新一届党中央领导集体对电视传媒提出了新的期望,新闻报道制度、电视管理体制有了明确的改革方向,为中国电视业的发展创造了崭新的机遇。 2003年中央电视台发生了革命性的变化,取得了突破性的发展,这种突破和革命性的调整的核心是:面向收视市场调整节目,满足亿万观众的收视需求,从而使中央电视台的收视率得到更大程度的提高,收视份额也明显加大。这种突破和调整的成效将会在2004年集中体现,中央电视台将在2004年为广大企业提供更大的、更有效的传播平台。
In 2003, it was an extraordinary year for CCTV and Chinese television. The new round of economic growth is about to begin soon. The new central leadership of the party Central Committee has set new expectations for the television media. The news reporting system and television management system have made a clear direction for reform, creating a brand new opportunity for the development of the television industry in China. . In 2003, CCTV made a revolutionary change and made breakthrough development. The core of this breakthrough and revolutionary adjustment is to adjust the programs for the viewing market and meet the audience demand of hundreds of millions of viewers so that the ratings of CCTV The rate has been greatly improved, the share of viewers also significantly increased. The effect of this breakthrough and adjustment will be concentrated in 2004, and CCTV will provide a broader and more effective communication platform for the vast number of enterprises in 2004.