探索阅报栏进社区三效合一之路

• 作 者: 朱捷文 刘蕾
• 机 构: 河北日报报业集团,石家庄信息工程职业学院,
• 出 处: 中国报业
• 发表日期: 2014年16期
• 关键词: 户外媒体 媒体建设 经营需要 投入产出 社区媒体 居民社区 广告营收 美化效果 门槛 规模效应

近年来,传统媒体无不倡导新媒体建设,互联网经营需要的不仅是人才,还有相适应的体制和机制,仅就建设的成果来看,不少传统媒体在这方面收效甚微,投入产出不成比例。着眼实际,越来越多的传统媒体开始进军门槛不高、收益不错的户外媒体。本文从三个角度阐述阅报栏进社区的实际效果。

In recent years, the traditional media have all advocated the construction of new media. The Internet management needs not only talents but also the systems and mechanisms that suit them. Only on the achievements of the construction, many traditional media have little effect in this respect, and the input-output Out of proportion. Focus on reality, more and more traditional media began to enter the threshold is not high, good outdoor media income. This article elaborates the actual effect of reading newspaper into the community from three perspectives.