美国传媒教育的发展趋势

• 作 者: Kenneth L.Macro
• 机 构: Graphic Communication Department, California Polytechnic State University San Luis Obispo, CA93407
• 出 处: 印刷高等教育研究专题
• 发表日期: 2004年期
• 关键词: graphic communication American education programs trends

Graphic arts firms in American have undergone significant changes over the past twenty years. As a result, graphic communication programs within the academy have had to follow suit. Global competition, advancements in technology, reduced profit margins, increased awareness towards sound environmental practices, and instructing the future generation of printing professionals has instigated a sense of immediacy in reevaluating curricula and disseminating content to educators alike. Trends taking place in American graphic communication education programs include analyzing learning methodologies applied to the newest generation of students to hit American campuses called"Gen-Y'ers". In addition, with significant pressures on corporations to sustain profits, Lean manufacturing techniques have worked their way into production management courses, as has, issues surrounding sustainability and environmentally-sound production and life style practices. Lastly, as an older workforce retires, their valuable knowledge walks out of the door with them. As a result, a Knowledge Management movement has begun to codify and archive applicable knowledge and information for future generations to access and use. These are just some of the trends affecting the graphic communication industry and corresponding educational programs offered in the United States today.