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从国际贸易销售学观点看,出售的日用商品给消费者的第一印象是很重要的,这是决定购买的主要因素。具体到日用陶瓷,其艺术装饰则是第一印象主要构成。所以加强我国出口陶瓷的装饰性,使之在竞争剧烈的欧美市场,特别是占世界陶瓷进口额三分之一以上的美国市场扩大销售,至关重要。我认为有以下几个方面值得探讨。1。发扬我国优秀传统,结合时代精神: 对于我国传统装饰,只要剪裁得体,处理得当,一般来说,国外消费者是可以接受
From the point of view of sales of international trade, the first impression given to consumers on the sale of commodity products is very important, which is the main factor that determines the purchase. Specific to the daily use of ceramics, the art of the decoration is the first impression of the main composition. Therefore, it is very important to strengthen the decorativeness of China’s export ceramics to expand sales in the highly competitive European and American markets, especially the U.S. market, which accounts for more than one third of the world’s ceramic imports. I think the following aspects are worth exploring. 1. To carry forward our fine tradition and integrate the spirit of the times: For the traditional decoration in our country, as long as we are properly tailored and handled properly, in general, foreign consumers are acceptable