娱乐至上

• 作 者: 本刊评论员
• 出 处: 摩托车信息
• 发表日期: 2013年11期
• 关键词: 用户需求 好评如潮 现场活动 娱乐至上

现在的人,眼界是越来越高,口味也是越养越刁。这不,近几年总能听到不少摩托商家的牢骚:产品换代跟不上用户需求,销售套路也追不上用户眼界,唯独这销量是“蹭蹭蹭”地每况愈下……事实上,不仅销售如此,就连众人口中好评如潮的摩托车博览会,也在蔓延着同样的苦恼,往年固化的展会形式似乎已经快要跟不上观众的脚步了。新品发布、名车展示、靓模助兴、特技表演……这一系列理应人声鼎沸的现场活动,仿佛也很难调动起参与者的澎湃激情。

Now people, the vision is getting higher and higher, the more the taste is more Diao Diao. This is not, in recent years can always hear a lot of motorcycle dealers complain: product replacement can not keep up with user needs, sales routines also catch up with the user’s perspective, except that the sales volume is “rubbing rub” to deteriorating ... ... In fact, not only the sales, but also the popular motorcycle show, is also spreading the same distress. In the past years, it seemed that the exhibition mode of curing had almost failed to keep pace with the audience. New product launches, luxury cars show, pretty model booster, stunt ... This series should be crowded live events, as if it is difficult to mobilize the participants’ passion.