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二十世纪九十年代初,全国针织行业效益滑坡,舶来品大军压境、世界名牌抢摊登陆,“三枪”直面挑战,制订和实施品牌战略,依靠科技优势产品竞争市场,通过兼并扩大规模,成为中国纺织业的一面旗帜。1994年以来,三枪集团的综合经济效益、三枪内衣的市场占有率一直名列第一。1999年1月,国家工商局商标局认定“三枪”商标为驰名商标。面临新世纪,为谋求“三枪”的持续发展,迎接中国加入WTO的机遇和挑战,苏寿南决策建设“三枪工业城”,并在2001年底提前一年建成,实现了我国传统针织工业的产业升级,成为上海现代化国际大都市纺织的新形象。
In the early nineties of the 20th century, the national knitwear industry suffered from landslides, the invasion of imported goods, the landing of famous brands in the world, the challenge of “three shots”, the formulation and implementation of brand strategy, the reliance on scientific and technological competitive products to compete the market and the expansion of scale through mergers and acquisitions China's textile industry banner. Since 1994, three guns group's comprehensive economic efficiency, three guns underwear market share has been ranked first. In January 1999, the Trademark Office of the State Administration for Industry and Commerce held that the “three guns” trademark was a well-known trademark. Faced with the new century, in order to seek the sustained development of the “three guns” and meet the opportunities and challenges China has entered into the WTO, Su Shou-nan decided to establish a “three-gun industrial city” and built it one year ahead of the end of 2001 to realize the traditional knitwear industry in China Upgrade, a new image of Shanghai's modern international metropolis textile.