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信息化社会的巨大转型促使当今包装设计领域形成了“百花齐放、百家争鸣”的新局面。为紧随时代的步伐,满足市场现有及潜在的消费需求,包装设计师顺流而动,逐步走出一条创新设计之路——他们在包装设计的新形态语言上作出了开创性探索,力求包装形态的标新立异。这些新形态语言的探索,在一定程度上表明,设计是社会经济、科技和文化生活的风向标,其根本目的是适应、创造并引导一种新的生活方式。
The immense transformation of the information society has led to the formation of a new situation in the field of packaging design today, “letting a hundred flowers blossom and a hundred schools of thought contend.” In keeping with the pace of the times and meeting the current and potential consumer demand in the market, packaging designers move downstream and step beyond an innovative design path - they pioneered the new morphological language of packaging design by seeking Unusual packaging form. To some extent, the exploration of these new forms of languages shows that design is the benchmark for socio-economic, technological and cultural life. Its fundamental purpose is to adapt, create and lead a new way of life.