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近年来,随着互联网等新媒体的发展,“三网融合”的背景使得省级卫视的竞争呈现新格局,催生了卫视内容的新模式和电视营销的新思路。
In recent years, with the development of new media such as the Internet, the competition of provincial satellite TV shows a new pattern in the background of “triple play”, which has spawned a new model of TV content and new ideas of TV marketing.