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近年来,越来越多的高校重视校园文化产品的开发与设计。具有学校标志性的校园文化产品体现着学校的历史沉淀和文化底蕴,是传播校园文化的重要手段。本文将根据高职院校校园文化现状进行分析,主要立足于高职院校校园文化创意产业,深入分析高校文化创意产品的开发与设计,进而深入分析如何推动高校文化产业的全面发展。并以江苏经贸职业技术学院为例,探讨“小菁宁”文化品牌的创业产品的发展,思考通过适当的产品研发来传承及宣传大学校园文化内涵,为大学文化的传播起到积极的推动作用,进而为全面推进高校校园文化软实力及发展高校校园文化创业产业提供参考和借鉴。
In recent years, more and more colleges and universities attach importance to the development and design of campus culture products. The campus culture product with the iconic school embodies the historical precipitation and cultural heritage of the school and is an important means of spreading campus culture. Based on the analysis of the status quo of campus culture in higher vocational colleges, this paper mainly bases on the campus cultural and creative industries in higher vocational colleges, deeply analyzes the development and design of cultural and creative products in colleges and universities, and then analyzes in depth how to promote the overall development of college cultural industries. Taking Jiangsu Economic and Trade Polytechnic as an example, this paper explores the development of the entrepreneurial products of “Xiaoyanning” culture brand, thinking of passing on and promoting the campus culture connotation through appropriate product research and development, and playing an active role in the propagation of university culture Promote the role, and then provide reference and reference for the comprehensive promotion of college campus soft power and the development of college campus culture pioneering industry.