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电子商务的发展给市场营销运作方式带来更广泛和更深刻的变革,改变了工业品市场的时空观、信息传递的方式、交易方式和交易成本。针对当前工业品持续低位运行的态势,国家“供给侧”改革的政策要求,以陕煤化集团“西煤电商”平台为例,分析了我国电商发展环境,并通过互联网经济手段、创新思维模式,对工业品电子商务平台的发展路径进行了探究。
The development of e-commerce has brought broader and deeper changes to the marketing operation mode, changed the concept of space-time, the mode of information transmission, the transaction way and the transaction cost of industrial products market. In response to the current situation of low continuous operation of industrial products, the state “supply side ” reform policy requirements, taking Shaanxi Coal Chemical Group “Western coal electricity supplier ” platform as an example, analyzes the development environment of China’s electricity supplier and through the Internet economy Means, innovative thinking mode, the development of industrial e-commerce platform to explore the path.