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企业档案名称:大连桑扶兰实业有限公司行业:服装企业规模:全国约有 600多家门店大连桑扶兰实业有限公司董事长邹积丽说:不想变化的企业只有死路一条。2012年是桑扶兰成立十五年的关键期,15岁正是一个青涩的少女迈向亭亭玉立的转折点,对于一个拥有十余年历史、上千名员工的内衣企业来讲,当变则变才是永恒不变的真理。概念之变过去的十几年中,桑扶兰的产品定位、设计风格都不是很清晰,虽然产品的设计和生产一直紧跟着市场大环境不断调整,但在变化中却始终没有明确属于品牌自身的特点和设计灵魂。因此只能说桑扶兰是产品的生产商,并不是品牌的缔造者。
Company Profile Name: Dalian Sang Fulan Industrial Co., Ltd. Industry: Garment Enterprise Scale: There are about more than 600 stores Dalian Sang Fulan Industrial Co., Ltd. Chairman Zou Li Li said: do not want to change the business only a dead end. 2012 is the critical period of fifteen years of the establishment of Somolan. At the age of 15, it is the turning point of a young teenage girl toward slimness. For a lingerie enterprise with a history of more than ten years and a thousand employees, Change is the eternal truth. The concept of change In the past ten years, the product positioning, design style is not very clear, although the design and production of products has been followed closely the market environment constantly adjusted, but the change has not always clearly belong to the brand Own characteristics and design soul. So you can only say that Somolan is the manufacturer of the product, not the founder of the brand.