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在经济全球化的今天,现代企业,不仅要应对国内同行同业的激烈竞争,而且还要接受外来企业的强烈冲击,而企业之间的竞争归根到底是人才的竞争,尤其是高素质的营销策划人才更是企业人才竞争的核心。但是尽管很多企业都在不断寻求大量的优秀营销策划人才,尤其是创意产业,而高校也在不断地向社会输送营销策划人才,可是,却产生了一个令人费解的现象:一边是高校营销策划专业毕业的大学生不好找工作,而另一边很多企业却高呼缺乏可以真正帮助企业完成营销策划的专业人才。导致这种现象的原因是多方面的,但最主要的原因是,高等院校营销策划课程的设置没有与企业对营销策划人才的需求结合起来,大学生在校学习了很多理论知识后,却不懂得怎么与实践相结合,毕业后,遇到实际的项目,在校学习到的许多知识不知道怎么运用,这让很多大学生产生了在学校学习知识没用等想法,因此,部分大学生在校期间不好好上课,去校外兼职,以此来积累经验,为找工作提前做准备。如果高等院校的营销策划课程项目的设计与当今企业的需求相结合,不但打消了学生认为在校学习知识没用的想法,增强学生的学习积极性和主动性,还能为企业和高校解决“用人难”和“就业难”的问题,达到双赢。
In today’s economic globalization, modern enterprises not only need to cope with the fierce competition from their counterparts in China, but also receive the strong impact of foreign enterprises. The competition among enterprises, in the final analysis, is the competition of talents, especially the high-quality marketing planning Talent is the core of business talent competition. However, although many enterprises are constantly seeking a large number of outstanding marketing professionals, especially creative industries, colleges and universities are also constantly sending marketing planning personnel to the society. However, there is a puzzling phenomenon: one side is the university marketing plan Graduates of college students are not easy to find a job, while the other side of many companies are shouting lacking can really help companies to complete marketing planning professionals. The reasons leading to this phenomenon are many, but the most important reason is that the setting of marketing planning courses in colleges and universities did not combine with the demand of marketing planning talents. When college students learned a lot of theoretical knowledge at school, they did not Know how to combine with practice, after graduation, encounter the actual project, many knowledge learned in school do not know how to use, which makes many college students had the idea of useless knowledge in school, so some college students during school Not good class, part-time work outside the school, in order to accumulate experience in order to find a job in advance to prepare. If the design of marketing planning courses in colleges and universities and the needs of today’s business combination, not only dispelled the idea that students think useless knowledge in school, enhance students’ enthusiasm and initiative in learning, but also for enterprises and colleges to solve “Difficult to employ” and “difficult employment”, to achieve a win-win situation.