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可持续发展是指既满足当代人的需要又不损害后代人满足需要的能力的发展。企业绿色营销是企业以环保观念作为其经营哲学思想,以绿色消费为出发点,以绿色文化为其价值观念,在满足消费者绿色消费需求的前提下,为实现企业目标而进行的营销活动。可持续发展是绿色营销的理论基础,绿色营销则是企业实现可持续发展的根本途径,是市场营销的必然选择。
Sustainable development refers to the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Corporate green marketing is the marketing activity of enterprises taking the concept of environmental protection as their business philosophy, starting from green consumption and taking green culture as their values, and meeting the enterprise’s goal under the premise of meeting consumers’ green consumption needs. Sustainable development is the theoretical basis of green marketing, green marketing is the fundamental way for enterprises to achieve sustainable development, marketing is the inevitable choice.