探索新形势下报业集团创新发展之路——访浙江日报报业集团副社长、总经理王一义

• 作 者: 陈洁 王一义
• 机 构: 中国传媒大学,浙江日报报业集团 2005级博士生,副社长、总经理
• 出 处: 新闻与写作
• 发表日期: 2006年05期
• 关键词: 报业集团 浙江日报 副社长 创新发展之路 浙报集团 经营创新 新闻管理 数字报业 报业经济 报业经营

改革开放以来我国报业曾经历了高速发展、内容与结构的调整以及产业化和集团化的改革。但在2005年,报业营业额出现大幅下滑,多家以往经营状况良好的报业集团出现亏损,形势严峻。组建报业集团的初衷是规范新闻管理,同时使报业做强,实现规模化效益。但是由于受到我国报业集团化模

Since the reform and opening up, China’s newspaper industry has undergone rapid development, content and structure adjustment as well as industrialization and collectivization reform. However, in 2005, there was a sharp decline in the turnover of the newspaper industry. As a result, the number of newspaper groups that used to be in good operating conditions suffered losses and the situation was grim. The original intention of forming a newspaper group is to standardize news management, and at the same time make the newspaper industry stronger and achieve large-scale benefits. However, due to China’s newspaper group model