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主持人语:“内容为王”,此乃业内“定律”。当前,随着新技术的发展和媒体竞争的加剧,高质量的内容更将成为传媒的竞争焦点。对于传统纸媒来说,在新的传播格局下,如何对内容资源进行全方位、深层次的开发利用,实现内容的不断创新,尤其意义重大。本期《前沿关注》讨论的主题是“新传播格局中的报纸内容创新”,刊发的文章不但深刻地阐述了新形势下报纸内容创新的重要性和迫切性,而且从不同视角分析了报纸内容创新的新策略、新途径和新角度,有的还介绍了自己报纸进行多方面创新的具体做法。我们相信,传统纸媒将在不断创新中赢得新的发展空间。
Moderator language: “content is king”, this is the industry “law.” At present, with the development of new technologies and media competition, high-quality content will become the focus of media competition. For traditional paper and media, under the new communication pattern, it is of great significance how to carry out the full and deep development and utilization of content resources and realize the continuous innovation of content. The topic of “Frontier Concern” discussed in this issue is “Innovation of Newspaper Contents in New Dissemination Pattern.” The published articles not only profoundly expounded the importance and urgency of newspaper content innovation in the new situation, but also analyzed newspapers from different perspectives New strategies for content innovation, new approaches and new perspectives, and some also introduced specific ways in which newspapers make various innovations. We believe that traditional paper media will win new development opportunities in continuous innovation.