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新媒体业务的运营,有时候需要跨越多种媒体平台,这体现了新媒体业务的融合趋势,多媒体的内容和服务往往同时需要来自平面、广播、电视等多种传统媒体的支持,而跨媒体正是新媒体运营的核心精髓之一。
The operation of new media services sometimes needs to cross a variety of media platforms. This reflects the convergence trend of new media services. Multimedia content and services often require the support of a variety of traditional media such as print, broadcast and television at the same time. Cross-media It is one of the core essences of new media operations.